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The coalition

A CALL FOR THE WORLD

Restarting from the home of innovation and corporate social responsibility.

The Future Is Back Home brings together people, companies, and production realities with different stories and skills and from different backgrounds, and is open to all those who are seeking innovative answers to the difficulties posed by current social and production models.

The coalition is the right place for those who believe that changing for the better is possible and who are ready to get involved, in a context of collaboration open to the world, in a phase of cultural, social, and technological innovation that makes it clear that the society’s sake is the only long-lasting asset for the enterprise.

Founded on 16 March 2018 by 12 equal members – expression of Ivrea’s productive and social fabric – ICONA Srl is the company that has taken over Camillo Olivetti’s Fabbrica di Mattoni Rossi.

In the profound conviction that the symbolic and practical value of the Fabbrica di Mattoni Rossi and of the entrepreneurial thought represented by the Olivetti experience should absolutely not go to waste, the intention of the company is to bring the building (and the Olivettian places) back to its role as international point of reference in the field of innovation and corporate social responsibility, interpreting the changes in progress.

The future is back home

The coalition #thefutureisbackhome is open to all those who think that a different future is possible, where enterprises finally become the makers of economic and social change.

Join the coalition

The coalition is open to all those who are seeking innovative solutions for the difficulties posed by current social and production models. Write to us!