THE THEMES
Welfare
What remains in the Canavese area is much more than a souvenir.
Olivetti social policies, implemented for nearly one century, have left indelible marks on the territory, including the buildings that housed them, the population’s habit to rely on first-class services, the very intense social life, the widespread awareness of the theme of corporate social responsibility, and a special attention for disadvantaged people.
This was a sort of advanced welfare that had nothing to do with mere employer concessions: it was a recognized and fully achieved universal right.
This is the heritage of Ivrea’s territory, taken on as a challenge to move towards new, original and evolved forms of solidarity capable of establishing a profitable connection between public and private.