At the centre of a marvellous morainic amphitheatre, modelled by nature and by man.

Ivrea’s morainic amphitheatre is a natural wonder that has remained unchanged over time: in this harmony of forms, the delicate transition from a rural to industrial civilization took place in original and delicate ways, with the Olivetti business focusing on the promotion of a balanced, harmonious, and people-oriented development.

The territory became the laboratory of an original experiment, in search for new and actual balances between the city and the countryside, between past and future: beauty acquired a generative value, and was reflected in urbanists’ and architects’ work.

Even art was involved beyond its traditional boundaries, in order to embellish production plants, permeate products, and inspire advertising communication.